Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces
Taobao is not technically a search engine, but is a critical link in an overall Chinese search strategy. We examine the factors making up their ranking algorithm and some off-page opportunities to...
View ArticleHow to Find Authority Websites & Get Links From Them
Authority links are not easy to get. Here are some tips on where you can find these elusive authorities, how to identify them and, most importantly, how to snag a link from one of them to increase your...
View ArticleBing Will Be the Default Search Engine on Kindle Fire
Continuing their aggressive positioning to get people to try Bing, Microsoft and Amazon have partnered up to make Bing the default search option on the Kindle Fire. Bing will be the default engine for...
View ArticleBing vs. Google: A Search Engine Taste Test (Of Things To Come?)
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge doesn't fully paint the picture of Bing's growing strengths in the search...
View Article12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on...
View ArticleSEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the record straight about “gaming the system.” Why do so many use our terms so...
View Article7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales
Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on your website and include it on product pages, where it...
View ArticleWearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to the "Like-A-Hug" jacket, which is connected to the social network, you can get a...
View ArticleThe Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it...
View Article9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted social audience is a key part of your content marketing...
View ArticleGigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly. Their aim is to take IT departments out of the equation and give...
View ArticleThe Many Shades of Google’s Link Disavow Tool
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but it isn't the game changer some people are making it out to be. In...
View ArticleFacebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have...
View ArticleFacebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished on Facebook. Already, user identities are being reconstructed.
View ArticleGovernment SEO is Broken
Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in...
View ArticleTwitter Outlines Copyright & DMCA Policy
Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page will provide clear insight into the company's...
View ArticleHow to Scale your Link Marketing Strategy
Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will...
View ArticleHow Can Google Stop the Black Hats?
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very...
View ArticlePinterest Welcome Brands With Business Accounts
In a further indication that Pinterest is courting brands, the company announced that publications, designers, bloggers, retailers, online merchants, nonprofit organizations, or local businesses can...
View ArticleLink Building for Affiliates
Affiliate websites probably have it tougher than anyone else when it comes to link building. Learn how you can devote your time and efforts to links that will pay off in traffic via keyword selection,...
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